Work · Health & wellness · Brand film
Boston Vitality
A high-energy hype film built to get people genuinely excited about hormone therapy — a blend of live footage, AI, and motion VFX, scripted and directed end to end.
Boston Vitality · hype film — homepage & social
- Client
- Boston Vitality
- Sector
- Health & wellness
- Year
- 2026
- Format
- :36 hype film — web & social
- Our role
- Concept · script · footage · VFX · edit
- Technique
- Live footage + AI + motion VFX
The brief
Boston Vitality needed a hype video for their homepage and social channels — something to make people genuinely excited about starting hormone therapy, a category that usually reads clinical and cautious.
The approach
We ideated the creative and built it from the ground up: scripting, a blend of live footage, AI-generated visuals, and motion VFX, cut into a fast, energetic piece engineered to anchor a homepage and stop the scroll on social.
The result
The client loved it and put it out immediately — then came back and commissioned five more films, one for each of several additional states. A single hype film turned into an ongoing program.
Start a project
Need something that makes a category people avoid feel exciting?
That reframe is the creative work. Tell us the goal and the audience — we'll find the angle.